







Velasca designed by Pininfarina

A harmonious union of Italian beauty, functionality and durability. Pininfarina’s sketchbook and our artisans’ expertise come together to bring you a collection that encapsulates the essence of Italian style: a marriage between the art of design and the mastery of hand craftsmanship.
The elegance of fluid and minimal forms merges with the sporty yet tailored feel of the materials we chose together.




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Suede leather
Suede is made from the innermost layer of leather, superficially buffed to enhance its typical velvety feel.
Before cutting, artisans carefully analyse the leather, eliminating any potential imperfections: this delicate process requires time and precision. A latex brush removes dust and residue, while a coarser brush is used to revive the nap, so the shoe remains just as soft and beautiful as you see it now.

Strobel construction
Strobel construction makes for a particularly lightweight and flexible shoe that suits casual style.
The process begins with careful study of the leather; after finding the best part, the artisan cuts and shapes it round the last to form the upper. This is then delicately hammered to smooth down the seams and soften the parts that come into contact with the foot. Now the outsole can be attached and the shoe is ready to be finished and polished.

Vibram Trail sole
This sole brings together hiking, sports and urban city life. It looks sleek and compact and has good insulating properties; it’s also non-slip and wear-resistant. We put our trust in Vibram, for Italian excellence that has revolutionized performance in both outdoor and leisure footwear, starting with their 1937 creation of the lug sole.

Care
Leather gains beauty with age, so long as it is well taken care of. Here’s how:
- Use a brush to get rid of dust.
- If there are stains, rub them delicately using a soft-bristled brush, for example made from rubber (we use one made out of para rubber).
- Spray a brightening spray from 15-20 cm away from the shoe and wait for it to fully dry.
- Use a deodorizing spray on the inside of the show; wait a few hours before wearing it.
Take a look at our leather care kit: inside you’ll find everything you need to care for suede leather of any color. Entirely made in Italy, naturally.

Made in Italy
Production is based in Montegranaro, in the Marche region, where the tradition of shoemaking has deep roots. For a product that lasts, we only select leathers that age well and put our trust in people who have been in this industry for generations. The artisans in our workshops have learned the job through family and know each and every trade secret. Here are some of their stories.

EU Size
Size guide
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Monviso
Urban trail
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